This calculator shows the potential revenue you could generate by converting different percentages of your unconverted leads. The industry average for successful database revival campaigns ranges from 1-8%, depending on the age of the leads, industry, and approach.

Each bar represents the potential revenue if you were able to convert that percentage of your previously unconverted leads in your database.

Most companies can expect conversion rates in the 1-3% range for a revival campaign, with top-performing campaigns reaching 5-8% for warm leads. Tip: The quality of your follow-up process significantly impacts conversion rates.